Julie Hardin, executive director

Executive Director, InConcert Sierra

“Bringing a little brown seed of an idea to a gorgeous flower in full bloom.”

“InConcert Sierra stimulates, educates, and brings community together with intimate quality musical experiences that leave the audience with a smile and the desire to seek out live performance, which is integral to our society.”

~Julie Hardin


Growing up in Southern California, Julie was inspired to learn about the arts by her parents and grandparents, who took her to Los Angeles to experience cultural events.  She recalls her parents having season tickets to the Ahmanson Theatre and treasures the memories of dressing up and going to the theatre.  Her grandparents also dressed her in fine clothes and took her to cultural events such as the symphony, the ballet, and the horse races!

Julie considers herself to have been privileged to enjoy experiences with her family that were days filled with magic, music, bright lights, and emotion.  Now she considers herself privileged to work for an organization that brings that same magic to a community that embraces the arts.  She is inspired to share the magic and music with others, and to be sure youth and adults alike are given similar opportunities such as she enjoyed.

A diverse background in corporate customer service, as well as both restaurant and non-profit management, has brought Julie a wealth of experience that she now brings to InConcert Sierra.

Additionally, Julie’s education and background in communications, marketing and public relations has helped her greatly with many aspects of being the executive director for InConcert Sierra.  Coincidentally, she is married to InConcert Sierra’s artistic director who brought her into his wonderful world of classical music.

Julie enjoys singing in the Sierra Master Chorale, and loves to be behind the scenes…bringing a little seed of an idea to a gorgeous flower in bloom. She is very proud of InConcert Sierra, which certainly is in brilliant full bloom.

Currently, Julie serves on the KVMR Classics DeClassified Radio Show committee (and occasionally hosts a show), the Center for Non-Profit Leadership Board of Directors, Hospice of the Foothills Board of Trustees, and volunteers for the Penn Valley Community Foundation. Her hobbies outside of InConcert Sierra would include spending quality time with her family and friends; playing ping-pong, pool, and all sorts of games; backpacking, exercising, and traveling… and forever learning!